Uncover your big WHY and live a purpose-driven life.

Jackie Demetriou | 18 July 2023


As human beings, we often find ourselves questioning our existence and seeking purpose and meaning. We yearn for something beyond mere survival or success, something that fuels our passion, illuminates our path, and gives us a sense of fulfillment. This is where our big WHY comes into play:  it is the driving force behind our values and actions and underpins our aspirations. In the midst of the busyness of our daily lives, it’s so easy to lose sight of what we truly want and the forces that drive us. However, by understanding your big WHY, you can discover and ignite your passion, gain clarity, and propel yourself towards the life that you want.

Whatever point you are at in life, it’s never too late to explore and discover your big WHY!

So, let’s get cracking and explore the essence of, and finding and harnessing your big WHY, so that going forward, you can live the life of your choosing and have a positive impact on others and the world around you.

What exactly is your Big WHY?

Your big WHY is the profound reason behind your goals, values, dreams, passions, and actions. It’s the underlying motivation that fuels your desires, ignites your enthusiasm, drives your actions and pushes you to endure when the going gets tough so that you can overcome obstacles. Your big WHY is unique to YOU and connects your passions, values, and aspirations and actions. It is the beacon that guides and empowers you to make choices aligned with your purpose.

Identifying your big WHY requires introspection and self-reflection. What truly makes your heart sing? What gives you a sense of purpose? What gets you jumping out of bed enthusiastically every morning? Digging deep and understanding your core values and beliefs is key to unravelling your big WHY.

The Power behind your Big WHY

Knowing your big WHY is crucial to providing you with a sense of direction and guiding you towards your goals and aspirations which give you a life of meaning. When you are clear on your purpose, it’s easier to make decisions aligned with your values. It enables you to prioritize how you will spend your time and energy. It’s your big WHY that keeps you motivated, focused and propels you forward, even during challenging times, inspiring you to persist in the pursuit of your goals and dreams. Your big WHY becomes the source of your resilience and determination.

Exploring, discovering and cultivating your Big WHY

Discovering one’s big WHY does not need to be a complicated process and, once found, may change several times over the course of your life. Below are some ideas on how you might find it:

  • Explore the Impact that you want to have: Consider the positive impact you want to have on the world and the legacy you want to leave behind. Your big WHY may be driven by a desire to make a difference.
  • Reflect on your passions: Reflect on the activities that bring you joy, excitement, and a sense of fulfillment. Your big WHY often aligns with these passions, leading you to pursue what truly sets your soul on fire.
  • Discover and connect with your vision: Envision the kind of future you desire – for yourself, others and for the world. Your big WHY increases the probability of making your vision a reality.
  • Explore and understand your values: What principles and beliefs are most important to you and guide your decisions and actions? Your Big WHY must resonate with your core values and allow you to live in alignment with them.
  • Identify your strengths: What are your natural talents and skills? Your big WHY might emerge from utilizing these strengths to make a positive impact.
  • Break your vision down and set meaningful goals: Break your vision down into smaller goals and milestones with actionable steps. This connects your goals to your big WHY to create a sense of purpose and direction and creates a clear roadmap that enables you to make progress towards your purpose while staying motivated. When your goals are rooted in your deeper motivations, they become more compelling, and you are more likely to persevere and achieve them: when you have a purpose, your goals become stepping stones towards a greater vision.
  • Broaden your perspective: Continuously explore and learn to expand your understanding of the world. This will help you refine and deepen your big WHY as you gain new insights and experiences.
  • Embrace continuous learning: Cultivate a growth mindset, explore new ideas and acquire new knowledge and skills. This allows your big WHY to evolve as you gain new insights and experiences.
  • Stay connected with others: Surround yourself with like-minded and supportive individuals who share your passions and values. Engage in communities and conversations that support and nurture your big WHY and inspire others in the pursuit of their own dreams.
  • Embrace the journey: Embrace the ups and downs, failures and achievements you will face along the way. Your big WHY will guide you through the challenging times and will fuel your continued growth.


Your big WHY is the driving force behind your dreams, aspirations and actions. Exploring and discovering it is a lifelong journey that ignites a sense of purpose and fulfillment and is transformative. It is the key to unlocking your fullest potential and living a purposeful life. It clarifies your ambitions and empowers you to pursue your passions and dreams with unwavering determination. It enables you to navigate life’s challenges with resilience and to create a powerful impact.  

Taking the time to explore and discovery your big WHY will ignite a fire within you that propels you towards a life well lived. Your big WHY is not set in stone and can evolve as you grow and discover more about yourself.

Connecting to your big WHY, unlocks the treasure trove of potential that resides within you. It empowers and enables you to embark on a life journey that is meaningful to you.

Engaging the services of a certified and credentialed coach to guide and help you find your big WHY can be invaluable. As not only will a coach help you find your purpose and create your vision but will also support you in establishing goals and formulating plans to move you towards it, serving as your accountability partner along the way.

You only have one life. And it is entirely your choice how well you live it!